Search Engine Optimization (SEO) is a term that is often referenced, but not many people know what it means. In the most straightforward form, SEO is the practice of increasing the quantity and quality of traffic to your website through search engine results. However, it goes much deeper than that.
SEO is made up of multiple different elements, and knowing what they are and how they work is a key to understanding why SEO is essential.
Elements of SEO
Keywords are one of the crucial elements of SEO, a couple of years ago it was the “it” factor, but that time is long gone. Today, the keywords need to be well-researched, carefully chosen, and used in the content to be effective. You might be asking yourself, what do I mean with keywords? Let me explain. Keywords are words and phrases used to find online content that brands can then use to connect with people looking for their products and services.
Content is the next vital element of SEO. It’s the element used to reach and engage audiences. The content needs to be educational but also exciting, relevant, engaging, and shareable. Content isn’t just words; it includes:
- Web page content
- Whitepapers and eBooks
- Social media posts
Local SEO is becoming increasingly vital because searches are catered to the phone’s location. 57% of searches are made from a phone or tablet, and half of those have local intent.
Search Engine Marketing
SEM is all about paid marketing; it includes ads like Google AdWords, social media ads, pay-per-click, Google shopping ads, and more. SEM isn’t the most vital element; however, it does help reach broader and new target audiences.
Importance of SEO
Visibility and Rankings
Probably one of the most important functions of SEO is increasing visibility. Increasing visibility makes it easier to find the site when prospective customers search. The higher you rank on a search engine result page, the more people see the website and click it.
Increasing web traffic is the primary goal of SEO. Almost 33% of clicks go to the first ranking age of a search, and the first five listings get over 75% of all clicks. If you want more clicks on your website, you need your SEO ranking to be in the top five positions.
Creating a Better User Experience
SEO is critical because it improves usability and creates a positive user experience. If companies take the time to create a responsive site and make it usable across all devices and make sure the page load speed is appropriate, you’ll reduce the bounce rate, and users will stay on the site for a more extended time.
In conclusion, SEO is significant because it makes your website more visible and creates more traffic and opportunities to receive customers. It also helps you achieve many business goals; it creates a better user experience; it improves your relationship with your audience and drives more people to your site. SEO helps grow your business.