I love romantic comedies, AKA rom-coms, I know it sounds cliché but they are my favorite movies to watch. Which is why I decided that my movie poster would be for a rom-com. I’ve seen enough posters to know what they should look like and what feeling they should evoke. Which was the start of my design thinking process. I was doing research and gaining an empathetic understanding. I was researching rom-com posters, and what kind of imagery they have on the posters. I stumbled across the Mean Girls movie poster and was immediately inspired. I started off by doing some imaginative thinking to create what the poster would look like in my mind. I decided that I wanted it to be three girls fighting for the same guy, because I thought that was a comedic idea. I researched information about design principles, depth cues, and other composition fundamentals. As I went through each of the design principles, I blended a few of the design thinking process steps together.
To create an effective and attractive composition I needed to understand the fundamental principles of design emphasis, balance, alignment, contrast, repetition, proportion, movement and white space. I started with emphasis; I thought about what pieces of information needed to be on the poster. I needed a title, a tagline, and a release date. Thinking about the visual hierarchy, I realized that the title needed to be the biggest, then the tagline and the release date would be the smallest, because I wanted my audience’s eyes to follow the size from biggest to smallest. Next up was balance and alignment, I knew that the image of the guy would be larger and toward the bottom of the poster, while the three girls would be smaller and closer to the top of the poster. This created balance, through the size and location of the images. The poster would not be symmetrical but with all of the different elements it would still have equilibrium. Next up was contrast, I didn’t want anything on my poster to pop too much, so I decided to add a darker pink onto the background behind the image of the guy to add that piece of contrast and emphasis the divide between the man and the women.
Next up is repetition, I limited myself to two typefaces and two text colors, because I wanted to keep everything coherent. I chose one very visible and easy to read typeface, but the difference is that I bolded a few of the words for emphasis. It’s said that repetition unifies designs, which is why I kept the same typeface the whole way through. Proportion is an important principle to keep in mind. I didn’t want one side of the poster to be too “heavy,” so above the large image of the guy, I added the medium sized tag line. On the other side I added the large title, and small release date text underneath the medium sized images of the girls. This way there was no one side that had more than the other. I felt like movement was a relatively easy one to add to my composition because I added depth through shadows behind the people, I added a gradient to the title and I made the title sit behind the guy. I also drew a heart made up of hands to replace the “O” in the title, to add some more movement. Lastly, white space is the arear where there is nothing. I left quite a bit of white space to allow the elements that I have to breathe on the poster. I wanted there to be enough room in between elements that they each get a moment to shine.
I used all of the fundamentals that I learned from the past few projects and combined them all in this movie poster. I struggled a lot with the shading and shadows for the people on the poster, but I am happy with the way it turned out.
Chapman, Cameron. “Color Theory for Designers, Part 1: The Meaning of Color.” Smashing Magazine, 28 Jan. 2010, http://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/.
Dam, Rikke Friis, and Teo Yu Siang. “5 Stages in the Design Thinking Process.” The Interaction Design Foundation, http://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process.
Landa, Robin. Graphic Design Solutions. Cengage, 2019.
Reid, Meg. “The 7 Principles of Design.” 99designs, 99designs, 4 Mar. 2020, 99designs.com/blog/tips/principles-of-design/.