I have officially reached the end of this seven-week design thinking experience. I learned how to think about who we are building products or services for and now how to build the product. This process added to my design capabilities a single word that changed the way I did things – thinking. Instead of focuses … More Reflecting on Design Thinking

Telling a story is the best way to capture an audiences’ attention. People can easily connect to the message you are trying to convey which makes it more memorable. When you combine storytelling and user experience design it can be a powerful method to teach companies about their customers. This powerful tool can also be … More Customer Journey Mapping: Hair Cut

I was tasked to create a travel brochure, so I created a fictional travel agency. The brochure I created is a trifold and I created both the inside and the outside of the brochure. For the agency I needed to create a name and I needed to figure out who my target audience was. Once … More Brochure: The Shanghai Experience

Design Thinking: Ideation The third step in the design thinking process is ideation. As discussed in a previous post, ideation is part of the process where you approach the problem with an open mind and consider every possibility, combining both the rational and imaginative side of your brain. As a quick reminder the five steps … More Ideation Techniques

Every company needs a website. The website needs to be versatile and is the home where all users go to. Users can see the products and get a feel for the company’s values, and they see if the company is genuine. A few years ago, it was easy to throw information on the page. Still, … More Designing: Mobile and Web Pages

Ideation Thinking Within the design thinking process ideation is the stage where you generate ideas. You generate as many ideas as you possibly can, before reducing the ideas down to the most realistic solutions where you then begin prototyping. Ideation tasks us with combining both our conscious and unconscious minds, pairing the rational side of … More Ideation Mash-Up

App designers can affect the lives of millions of individuals, unlike other types of designers. Almost three billion people around the world uses smartphones, which means that an application can have world-changing consequences. But how do designers create apps that are widely accepted? How can an app make real change? The answer is simple: through … More An Apps Point of View

In the previous blog I had to create a logo for a fake brand or company. So I created the company “Curl Cosmetics.” The main selling demographic for Curl Cosmetics are women between the ages of 16 and 35, which is why the main colors are pink and purple. Now that I have the logo, … More Visual Identity: Ad Design

Companies all have their own identifiers, such as the logo, the tagline and any other ways for audiences to establish a connection to the company.  Creating those identifiers can be difficult. The company needs to keep their product or service into consideration when creating the brand. Brand identity is one of the crucial ways audiences … More Make-Believe Logo

What is a problem statement? Problem statements describe the issue and/or problem that a designer is trying to solve. These statements are usually written to allow the designer to take action. That way the statement can be used to help center and focus the designing team on user experience at the very beginning of the … More Creating Problems with Statements