Principles of User Experience Design

Design Thinking Process

Design thinking is a “proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.” (Fast Company)  Tim Brown has popularized this process to approach problem-solving by focusing on the users, which employs rapid prototyping, and it refines the solution through many iterations. “Thinking like a designer can transform the … More Design Thinking Process

Design Thinking Crash Course

What You Need To Know Within the design community Design Thinking are buzz words. First of all, design thinking is a design methodology. The design thinking process is used to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be apparent right away. It … More Design Thinking Crash Course

Feelings About a Product, Service and Device

In today’s world, no matter where we look, we are constantly bombarded with ads. We see the words “buy,” “watch,” and “subscribe” everywhere we turn. But how many advertisements do we see a day? The answer: between 6,000 to 10,000 every single day. You see the number correctly. In 2020 it was estimated that the average person encounters 6,000 … More Feelings About a Product, Service and Device

Empathy Maps: What and Why?

Introduction “Empathy is our ability to see the world through other people’s eyes, to see what they see, feel what they feel, and experience things as they do.” (Dam, Rikke Friis, and Teo Yu Siang) No one can experience things the way someone else does, but we can try to get as close as possible, … More Empathy Maps: What and Why?

Painting With A Twist: Undercover Boss

Quick Recap Empathy is the experience of understanding another person’s thoughts and feelings from their perspective rather than your own. Empathy is an important part of being a designer. It is both the first phase of the design thinking process and a crucial part for the designer because they need to be able to empathize … More Painting With A Twist: Undercover Boss

Creating Personas for E.l.f.

What are Personas? Personas describe a character created by an author or a personality that a person gives off in public. This is the general term definition; however, user experience personas are a little different. For UX, a persona is a reliable and realistic representation of your audience, often used as a reference. A persona … More Creating Personas for E.l.f.

Creating Problems with Statements

What is a problem statement? Problem statements describe the issue and/or problem that a designer is trying to solve. These statements are usually written to allow the designer to take action. That way the statement can be used to help center and focus the designing team on user experience at the very beginning of the … More Creating Problems with Statements

An Apps Point of View

App designers can affect the lives of millions of individuals, unlike other types of designers. Almost three billion people around the world uses smartphones, which means that an application can have world-changing consequences. But how do designers create apps that are widely accepted? How can an app make real change? The answer is simple: through … More An Apps Point of View

Ideation Mash-Up

Ideation Thinking Within the design thinking process ideation is the stage where you generate ideas. You generate as many ideas as you possibly can, before reducing the ideas down to the most realistic solutions where you then begin prototyping. Ideation tasks us with combining both our conscious and unconscious minds, pairing the rational side of … More Ideation Mash-Up

Ideation Techniques

Design Thinking: Ideation The third step in the design thinking process is ideation. As discussed in a previous post, ideation is part of the process where you approach the problem with an open mind and consider every possibility, combining both the rational and imaginative side of your brain. As a quick reminder the five steps … More Ideation Techniques

Customer Journey Mapping: Hair Cut

Telling a story is the best way to capture an audiences’ attention. People can easily connect to the message you are trying to convey which makes it more memorable. When you combine storytelling and user experience design it can be a powerful method to teach companies about their customers. This powerful tool can also be … More Customer Journey Mapping: Hair Cut

Reflecting on Design Thinking

I have officially reached the end of this seven-week design thinking experience. I learned how to think about who we are building products or services for and now how to build the product. This process added to my design capabilities a single word that changed the way I did things – thinking. Instead of focuses … More Reflecting on Design Thinking