Understanding Your Audience


Site Description: Klarna

Klarna, in simple terms, is a bank. It helps consumers shop online by offering direct payments, pay after delivery options, and installment plans. Klarna provides payment solutions for 90 million consumers across more than 200,000 merchants in 17 countries. Klarna’s site is a shopping site that includes over 200,000 stores to find the top deals … More Site Description: Klarna

User-Centered Design

User-centered design concepts are used globally and are becoming increasingly important because everything designed and created is for an audience and a user. There are many different concepts, mental models, product life cycle, iterative design, user requirements vs. business requirements, and more. Below is a discussion of two user-centered design concepts. Iterative DesignIt is impossible … More User-Centered Design

First Click Testing

First click testing is a User Experience method for measuring the usability of a website, app, or design. The first click testing method can be performed on any functioning website, a prototype, or a wireframe. In simple terms: First click testing = testing to see where users click first.  First click tests can be run … More First Click Testing

Five Second Tests

Five-second tests are a user experience method that measures how well a design quickly communicates a message. The five-second tests provide both quantitative and qualitative feedback that helps optimize website design.   Five-second tests measure what information users take away and what impressions they get within the first five seconds of viewing the design. They are … More Five Second Tests

Usability Testing

Usability testing is a way to see how easy something is to use by having real users test the service or product. Usability tests evaluate the ease of use. The advantages of using usability testing include receiving direct feedback from the target audience to focus the project team, internal debates can be resolved by testing … More Usability Testing

Klarna UX Report

Klarna was founded in 2005 and helps consumers shop online by offering direct payments, pay after delivery options and installment plans. Its headquarters are in Stockholm, Sweden and Klarna was founded on the idea of providing consumers and merchants with a safer and simpler way of online shopping methods.  The purpose of this report was … More Klarna UX Report

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